SMO (Social Media Optimization) Training & Certification Course
A social media optimization (SMO) course typically covers a range of topics aimed at enhancing the online presence and engagement of businesses or individuals on various social media platforms. Social media optimization (SMO) is a strategy that involves a company striving to establish an online presence and communicate the main brand’s message through social media. It helps businesses reach their target audiences, improve brand awareness, and establish trust relationships with consumers.
SMO Certification Course Overview
Social Media Optimization (SMO) is a digital marketing strategy that helps businesses manage and improve their online presence on social media. SMO courses teach students how to create and implement social media marketing strategies for B2B and B2C brands. Students also learn how to develop integrated social media marketing strategies, and how to create video creatives and ad graphics for social media marketing campaigns.
SMO Course Syllabus
- What is Digital Marketing?
- The Fundamentals of Digital Marketing
- Scope of Digital Marketing in India & Globally
- Latest Trends in Digital Marketing
- Digital Marketing for Working Professionals
- Digital Marketing for Startups
- Digital Marketing for SMBs (Small & Medium Businesses)
- SWOT Analysis
- Career Opportunities in Digital Marketing
- What is Social Media Marketing (SMM)?
- What is Social Media Optimization (SMO)?
- Understanding Different Social Media Platforms
- Content Strategies According to SM Platforms
- Organic Reach
- Optimizing Profiles on All Social Media Platforms
- Lead Generation Using Social Media
- Creation of Social Media Calendar
- Understanding Client Projects & Requirements
- Social Media Content Creation Tools
- Rule of Consistency on Social Media
- Finding Best Content Ideas
- Social Media Best Practices
- Introduction to Facebook Ads
- How does Facebook Ads Work?
- Types & Objectives of Facebook Ads
- Understanding Audience and Targeting
- Understanding Ad Placements
- How to Write Ad Copies?
- Optimizing Landing Page for Ad Relevancy
- A/B Testing
- Facebook Pixel Setup
- Tracking Options
- How to Run Facebook Ads the Right Way?
- Dynamic Ads
- Remarketing and Retargeting
- Lead Generation & Funnels
- Facebook Messenger Marketing
- Competitor Research and Spying
- Video Advertising using Facebook Ads
- Finding Clients for Facebook Ads Projects
- Banner Design
- Logo Design
- Social Media Templates Creation
- Video Creation and Editing
Choose Your Preferred Learning Mode
1-TO-1 TRAINING
- Flexible scheduling
- Customized curriculum
- Real-world projects
- Mock interviews
SMO Training Batch Schedule
Date | Duration | Batch Type | Mode |
04th November'24 (Ongoing Batch) | 30 Hrs. / Daily 1 Hr. | Weekdays - Mon to Fri | Offline / Online |
16th December'24 (Upcoming Batch) | 30 Hrs. / Daily 1 Hr. | Weekdays - Mon to Fri | Offline / Online |
Benefits of SkillPlus SMO Course
What You Need?
- Practical knowledge and exposure relevant to the current industry/job needs
- Personalized Attention and help to make progress in my learning
- Curriculum that is crafted for success
- 24/7 Support at every step
What SkillPlus Provides?
- Live instructor-led online classes by industry experts
- 1:1 Premium Training to resolve all your doubts
- Covers all the core topics and practical projects with industry relevance
- Provides 24/7 WhatsApp Support
What Others Provides?
- No such feature is provided or others focus on pre-recorded content
- No personal attention, Online recordings are common for everyone
- May or may not cover all the essential topics
- May offer limited support or none at all
Get Proof For Your Skill - Training Certificate
- Show Expertise
Showcase your expertise in your chosen skills with the certificate.
- Enhance Credibility
SkillPlus certification helps you enhance your reputation and credibility.
- Higher Earning Potential
Certified professionals may command higher salaries.
- Stand Out in Job Market
Beat the competition in the job market and get hired faster.
Jobs that require these Skills
• Digital Marketing Specialist • Community Manager • Social Media Analyst • Content Marketing Specialist • Social Media Manager
Companies Hiring for this Skill
SMO Certification Course FAQs
SMO refers to the process of optimizing social media profiles, content, and strategies to increase visibility, engagement, and overall effectiveness on social platforms.
Anyone interested in enhancing their online presence, businesses looking to improve their social media marketing efforts, marketers, entrepreneurs, and individuals seeking to understand and leverage social media for personal or professional growth.
You will learn how to optimize social media profiles, develop content strategies, increase engagement, build communities, use social media advertising effectively, measure performance, and stay updated on emerging trends.
While there are usually no strict prerequisites, basic familiarity with social media platforms and an understanding of digital marketing concepts can be beneficial.
Yes. You can take two days of free demo classes.
Absolutely! The goal of the course is to equip learners with practical skills and strategies that can be immediately applied to improve social media presence, whether for a business, personal brand, or other endeavors.
What Our Students Say About Us
I have attended AWS online course. The trainer is very friendly, having in-depth knowledge in AWS. it is very helpful for me. I will definitely recommend my friends to join.
Arshil Vahora
Network Analyst, Hyatt, Boston, USA
I took AWS training from SkillPlus Academy. Here are my thoughts about training. Well crafted course curriculum any one with basic knowledge can easily adopt the concepts.
Hardik Kalkani
Cloud Engineer, Blue Data, Surat
Great presentation style by Jamal Sir with lots of opportunities to ask questions and talk about real-life examples, which all made enjoyable and informative CCNA course.
Alvez Pocha
Network Engineer, MicroHard, Surat
I have already learned CCNA and CCNP under the Jamal sir guidance, and now moving to the AWS Cloud Associate (SAA-C03) but I must say this is one of the best courses to learn.
Priyanka Jagtap
Cloud Engineer, Hulkapps, Surat, IN
Even though I am in USA and he is in India, he is very dedicated towards his teaching and also flexible with my schedule. Because of whom I could land a job at Tesla.
Omkar Bhalekar
Network Engineer, Tesla Motors, USA
I joined RHCSA online course in SkillPlus Academy. Teaching of Jamal sir is great. He explained Linux concepts very well. I would recommend everyone SkillPlus Academy for RedHat course.
Harshita Nainwal
Cloud Engineer, AWS, USA
I have enrolled CCNA and AWS and completed within the time. I really enjoyed the hands-on practical’s as the course was very well planned and executed. LMS is Very Helpful.
Abhishek Sakpal
Cloud Engineer, AWS, USA
Truly Awesome teaching, clear all basic & advanced concepts of Networking. Jamal Sir was very expressive & Loved the way he teaches us. I have done CCNP from SkillPlus Academy.
Moin Tarapore
Network Engineer, Northshore, USA
Jamal Sir helped me with few projects on Networking. I did RedHat and AWS. Jamal Sir plays a major role in my career, as he has been a constant guidance and motivation for me.
Raahi Patel
Network Engineer, Regent5, USA
The best part is Demo Lecture, where candidates are briefed about the syllabus and give them opportunity to take decision on whether to join or not. All theories & practical’s are covered.
Rohan Vashi
Cloud Engineer, AWS, USA
It is the right place to build up and starting for fresher to build up their career in Networking, it’s really a nice place. We can do our configuration and get guidance from Jamal Sir.
Raahil Vahora
Network Engineer, Atkore, USA
SkillPlus Academy is a great place to learn Certification Courses. I took MCSA Course and I passed the exam in first attempt. Thank you Jamal Sir for teaching me on my preferred time.
Vidhi Patel
Technical Analyst, Edmonton, Canada
I did CCNA. Currently I am in USA and taking online class from India. I was a bit worried about online training, but wasn’t problem at all. The Trainer has friendly & supportive nature while teaching.
Tausif Palejwala
Network Engineer, Northshore, USA
I attended AWS Cloud training from SkillPlus. Its really a good experience. Trainer Mr. Jamal gives training in a very simple fashion. His way of teaching make your concepts very clear.
Jitendra Manthrani
Network Engineer, Reliance, Hazira
I have joined SkillPlus Academy for AWS (SAA-C03) Classes. Trainer Mr. Jamal Sir is excellent in his field and the way they explain the topics with live examples is amazing.
Mehul Dodiya
IT Manager, SIMS Hospital, Surat
It was a good experience of learning CCNA course at SkillPlus. Jamal Sir is very knowledgeable and capable of clearing all your doubts. They teach you from very basic to advance.
Bhavesh Gore
Server Admin, Par Infotech, Surat
I learned Networking (CCNA) and Cloud Computing (AWS) from SkillPlus Academy. It really helped me strengthen my knowledge in these topics. It was the good journey with SkillPlus.
Manish Sahay
DevOps Engineer, Pearson, USA
SkillPlus Academy helped me to grow in IT Industry & to explore new sky of technologies. Important thing is Jamal Sir share the actual experience and issue with us.
Amisha Amin
IT Trainer, Columbia School, GA