SMO (Social Media Optimization) Training & Certification Course
A social media optimization (SMO) course typically covers a range of topics aimed at enhancing the online presence and engagement of businesses or individuals on various social media platforms. Social media optimization (SMO) is a strategy that involves a company striving to establish an online presence and communicate the main brand’s message through social media. It helps businesses reach their target audiences, improve brand awareness, and establish trust relationships with consumers.
SMO Certification Course Overview
Social Media Optimization (SMO) is a digital marketing strategy that helps businesses manage and improve their online presence on social media. SMO courses teach students how to create and implement social media marketing strategies for B2B and B2C brands. Students also learn how to develop integrated social media marketing strategies, and how to create video creatives and ad graphics for social media marketing campaigns.
SMO Course Syllabus
- What is Digital Marketing?
- The Fundamentals of Digital Marketing
- Scope of Digital Marketing in India & Globally
- Latest Trends in Digital Marketing
- Digital Marketing for Working Professionals
- Digital Marketing for Startups
- Digital Marketing for SMBs (Small & Medium Businesses)
- SWOT Analysis
- Career Opportunities in Digital Marketing
- What is Social Media Marketing (SMM)?
- What is Social Media Optimization (SMO)?
- Understanding Different Social Media Platforms
- Content Strategies According to SM Platforms
- Organic Reach
- Optimizing Profiles on All Social Media Platforms
- Lead Generation Using Social Media
- Creation of Social Media Calendar
- Understanding Client Projects & Requirements
- Social Media Content Creation Tools
- Rule of Consistency on Social Media
- Finding Best Content Ideas
- Social Media Best Practices
- Introduction to Facebook Ads
- How does Facebook Ads Work?
- Types & Objectives of Facebook Ads
- Understanding Audience and Targeting
- Understanding Ad Placements
- How to Write Ad Copies?
- Optimizing Landing Page for Ad Relevancy
- A/B Testing
- Facebook Pixel Setup
- Tracking Options
- How to Run Facebook Ads the Right Way?
- Dynamic Ads
- Remarketing and Retargeting
- Lead Generation & Funnels
- Facebook Messenger Marketing
- Competitor Research and Spying
- Video Advertising using Facebook Ads
- Finding Clients for Facebook Ads Projects
- Banner Design
- Logo Design
- Social Media Templates Creation
- Video Creation and Editing
Choose Your Preferred Learning Mode
1-TO-1 TRAINING
- Custom Learning Materials
- Trainer Support on WhatsApp
- Flexible Scheduling
- Boosts Confidence
GROUP TRAINING
- Collaborative Learning
- Commitment and Inspiration
- Peer Support
- Cost-Effective Option
SELF-PACED COURSES
- Access Anytime, Anywhere
- Personalized Learning Pace
- Community support
- Cost-Effective Option
SMO Training Batch Schedule
Date | Duration | Batch Type | Mode |
27th January'24 (Ongoing Batch) | 30 Hrs. / Daily 1 Hr. | Weekdays - Mon to Fri | Offline / Online |
10th March'25 (Upcoming Batch) | 30 Hrs. / Daily 1 Hr. | Weekdays - Mon to Fri | Offline / Online |
Benefits of SkillPlus SMO Course
What You Need?
- Practical knowledge and exposure relevant to the current industry/job needs
- Personalized Attention and help to make progress in my learning
- Curriculum that is crafted for success
- 24/7 Support at every step
What SkillPlus Provides?
- Live instructor-led online classes by industry experts
- 1:1 Premium Training to resolve all your doubts
- Covers all the core topics and practical projects with industry relevance
- Provides 24/7 WhatsApp Support
What Others Provides?
- No such feature is provided or others focus on pre-recorded content
- No personal attention, Online recordings are common for everyone
- May or may not cover all the essential topics
- May offer limited support or none at all
Get Proof For Your Skill - Training Certificate
- Career Advancements
Elevate your career with a respected certificate.
- Industry Respect
Gain credibility in the field.
- Networking
Connect with experts and peers.
- Opportunities
Attract exciting job prospects and promotions.
Jobs that require these Skills
Digital Marketing Specialist • Community Manager • Social Media Analyst • Content Marketing Specialist • Social Media Manager
Companies Hiring for this Skill
SMO Certification Course FAQs
SMO refers to the process of optimizing social media profiles, content, and strategies to increase visibility, engagement, and overall effectiveness on social platforms.
Anyone interested in enhancing their online presence, businesses looking to improve their social media marketing efforts, marketers, entrepreneurs, and individuals seeking to understand and leverage social media for personal or professional growth.
You will learn how to optimize social media profiles, develop content strategies, increase engagement, build communities, use social media advertising effectively, measure performance, and stay updated on emerging trends.
While there are usually no strict prerequisites, basic familiarity with social media platforms and an understanding of digital marketing concepts can be beneficial.
Yes. You can take two days of free demo classes.
Absolutely! The goal of the course is to equip learners with practical skills and strategies that can be immediately applied to improve social media presence, whether for a business, personal brand, or other endeavors.
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