SEM (Search Engine Marketing) Training & Certification Course
Search Engine Marketing (SEM) is a digital marketing practice of using paid advertisements to promote a business online. The advertisements appear on search engine results pages (SERPs). Unlike search engine optimization (SEO), which focuses on organic search activities, SEM refers to paid search advertising. SEM leverages the power of search engines so that the content or product reaches the right customers at the right time and converts them into paying buyers.
SEM Certification Course Overview
SEM stands for search engine marketing in digital marketing. The term may sound like a broad concept, but it has a specific meaning and use. SEM refers to using paid ads on search engine result pages (SERPs) to enhance brand visibility online and attract new customers. It is also known as paid search ads, pay-per-click, or paid advertising.
SEM Course Syllabus
- What is Digital Marketing?
- The Fundamentals of Digital Marketing
- Scope of Digital Marketing in India & Globally
- Latest Trends in Digital Marketing
- Digital Marketing for Working Professionals
- Digital Marketing for Startups
- Digital Marketing for SMBs (Small & Medium Businesses)
- SWOT Analysis
- Career Opportunities in Digital Marketing
- Introduction to Google Ads
- Working of Google Ads
- Types of Google Ads
- Conversion setup
- Importance of Landing Pages
- Running and Optimizing Search Ads
- Running and Optimizing Display Ads
- Remarketing With Google Ads
- Running App Install Ads
- Lead Generating Ads
- Video Ads
- Shopping Ads
- Call Only Ads
- Proper Audience Targeting
- In-depth Optimization of Ad Groups
- Conversion Ads
- Introduction to Google Analytics
- Working of Google Analytics
- How to Set Up Google Analytics for Website
- Understanding Reports and Data in GA
- Google Analytics for SEO
- Google Analytics for PPC
- Important Metrics & Reports
Choose Your Preferred Learning Mode
1-TO-1 TRAINING
- Flexible scheduling
- Customized curriculum
- Real-world projects
- Mock interviews
SEM Training Batch Schedule
Date | Duration | Batch Type | Mode |
23rd September'24 (Ongoing Batch) | 30 Hrs. / Daily 1 Hr. | Weekdays - Mon to Fri | Offline / Online |
04th November'24 (Upcoming Batch) | 30 Hrs. / Daily 1 Hr. | Weekdays - Mon to Fri | Offline / Online |
Benefits of SkillPlus SME Course
What You Need?
- Practical knowledge and exposure relevant to the current industry/job needs
- Personalized Attention and help to make progress in my learning
- Curriculum that is crafted for success
- 24/7 Support at every step
What SkillPlus Provides?
- Live instructor-led online classes by industry experts
- 1:1 Premium Training to resolve all your doubts
- Covers all the core topics and practical projects with industry relevance
- Provides 24/7 WhatsApp Support
What Others Provides?
- No such feature is provided or others focus on pre-recorded content
- No personal attention, Online recordings are common for everyone
- May or may not cover all the essential topics
- May offer limited support or none at all
Get Proof For Your Skill - Training Certificate
- Show Expertise
Showcase your expertise in your chosen skills with the certificate.
- Enhance Credibility
SkillPlus certification helps you enhance your reputation and credibility.
- Higher Earning Potential
Certified professionals may command higher salaries.
- Stand Out in Job Market
Beat the competition in the job market and get hired faster.
Jobs that require these Skills
• Digital Marketing Specialist • PPC Specialist • Search Engine Marketing Manager • Paid Media Specialist • Social Media Manager
Companies Hiring for this Skill
SEM Certification Course FAQs
SEM is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising.
Anyone interested in learning how to effectively advertise online, digital marketers, business owners, marketing professionals, and individuals seeking to enhance their digital marketing skills.
While there are usually no strict prerequisites, a basic understanding of digital marketing concepts and familiarity with search engines like Google can be beneficial.
Yes. You can take two days of free demo classes.
Absolutely! The goal of the course is to equip learners with practical skills and strategies that can be immediately applied to create and optimize effective search advertising campaigns for businesses or personal brands.
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